Funding and Grant applications are a way for your club to receive money from the local council, state government or other funding programs targeted at specific initiatives.
There are regular grants and funding programs available in each State/Territory. Sometimes these can also be offered as a series of funding rounds.
Grants and Funding Programs can assist clubs grow, support sport and recreation at the grass roots level, improve facilities, promote participation in sport and physical activity and provide a focal point for community building and engagement.
Most funding programs are aimed towards not-for-profit community organisations, including sport clubs, with specific criteria that must to be met.
Although criteria may vary with each funding program, all funding applications normally require similar types of information:
Regularly check the websites of your local council, State Government/Territory Sport and Recreation or subscribe to a newsletter that provides information on grants that are available.
Sponsorship for your club can assist your club with equipment, uniforms, facilities, presentation evenings and general member support. Sponsorship can include providing promotional items for giveaways, funding in return for promoting a sponsor’s company through signage around the track or clubhouse or logos included on event entry forms/booklets, uniforms.
Companies like to find new ways to differentiate themselves from their competitors and increase brand awareness amongst their target audience. Often they choose to do this through charitable work or sponsorship of community clubs/activities.
Clubs could offer sponsors naming rights for a club participation event such as a Ride in2 BMX event or Club Championships event for which then the sponsor provides promotional items or funding in return.
When requesting sponsorship, make sure your sponsorship proposal outlines the benefits the sponsors will obtain from promoting the event.
Such benefits include: increasing brand loyalty, brand differentiation, awareness and visibility, highlighting corporate social responsibility (ie enhances a company’s credibility) client entertainment and of course increased sales as a result of their sponsorship.
Local bike shops, butchers, bakeries, car dealers, building companies, plumbers and confectionery companies are a great place to start.
For an example of a sponsorship letter, please CLICK HERE .